The Day Of Unity Music Festival is a day of celebration for all people of all colors, all cultures, all ethnicities, and all sexualities to come together and appreciate our differences.
I created the brand identity of the music festival into an illustrative and welcoming approach for the audience. The branding of the festival includes the poster, logos, flyer lineup, merch, venue map, signage, internal badges, social media content, and website.
The majority of the elements contain the Day of Unity bridge to keep the branding consistent. The color scheme used is light blue and orange, which were chosen because of they complement each other and gives a feeling of a day of fun in an illustrative way.